Where there's smoke, there's tire

INDY TIRE & AUTO SERVICE      [tv | web]
This high-energy spot follows right in line with our belief that if you want to inform your audience, you must first entertain them. Check out our ever-expanding behind-the-scenes highlights here, here and here.

Some creative gestalt for Greenwalt

GREENWALT CPAs      [logo | stationery | branding]
The good folks at Greenwalt came to us in search of advice for their annual open house. We gave them a new brand complete with logo, stationery and a host of ideas for 2010 that better reflected their face-to-face approach to working with clients and their knack for helping companies grow.

Hero debuts in first online game

BRYANT - COASTAL AIR CONDITIONERS       [direct mail | email | online game]
They asked for a postcard to promote their new coastal air conditioner. We took their brand hero - Bryantman - and created a mixed media campaign on a string-bikini budget using stock and existing photography. Oh, and photoshop. Click here for some behind-the-scenes action.

Temperature swing dancers take center stage

CARRIER HEATING PRODUCTS       [print | direct mail | posters | ad kit]
For years, Carrier dealers were used to selling to homebuilders, but hadn’t had to focus on homeowners as much until the recent decline in new housing. We’ve created campaigns like this furnace launch with various tools to help the dealers talk about the products in a language homeowners could understand.

When doctors need a second opinion

CLARIAN HOSPITALS       [ads | direct mail | posters]
Clarian Hospital turned to us for a creative way to reintroduce their PhysicianLink network to get doctors talking. But not in a Grey's Anatomy kind of way. To see more of this award-winning healthcare campaign, give us a call.

Injecting humor into pharma ads

VMS MEDICAL - NURSE TO PATIENT CAMPAIGN       [print | web | tradeshow giveaways]
Our friends at VMS were a little skeptical as to how advertising could help them promote their patient adherence program in an industry based so much on cyclical contracts and existing relationships. After the campaign first launched, they were later contacted by a prospect who had torn one of the ads out of a magazine before her company had been bought out. Even after she changed jobs, she contacted VMS for a proposal.

Client runs with Dunkin' tie-in

VMS - DUNKIN' DONUTS CARD       
A simple holiday card from our client to theirs. “Enjoy the powder this year.” inside: “As well as chocolate, jelly and plain. Happy holidays from the meeting moguls at VMS.”

First new airport since 9/11 opens
with flying colors

INDIANAPOLIS INTERNATIONAL AIRPORT       [media | planning | buying | analysis]
Continental, Delta and other airlines were worried that they would be taking off with empty seats in the days and weeks after the new airport opened. So the Indianapolis International Airport entrusted us with planning, negotiating and executing the media buy to tell business and leisure travelers about their new $1.1 billion airport -- the first new airport to open in the U.S. since 9/11. The buy included television, radio, outdoor, online and creating opportunities with other channels. And flights were full.

Bikers take over suburban shopping center

HARLEY-DAVIDSON RIDE FOR MUSCULAR DYSTROPHY     [ad | grassroots]
Nothing like a group of good-hearted people who could totally kick your ass.

Arby's throws hat into catering

ARBY'S BIG HAT CATERING       [naming | menu | grassroots]
Arby's was thinking they wanted to expand into catering for business lunches and late-night brainstorm sessions. We gave the new service a name that packed a little more punch than just simply Arby’s Catering and developed ideas for the launch in select test markets.